ABOUT US

Youth Movement was created by Lapo Cioppi out of the need to build something honest, timeless, and personal.

We work with what already exists.

Vintage denim, military garments, materials marked by time, use, and imperfection.

Each piece is carefully selected, dismantled, studied, and reconstructed by hand in Italy. A slow, intentional process that turns the past into something new, bold, and individual.

We are outsiders, not as victims, but as survivors.

Too singular to be easily understood, too aware to blend in.

This distance from the center becomes strength: a way to resist loneliness, judgment, insecurity, and the constant pressure to fit into a shape that was never ours.

Youth Movement is for those with a strong sense of self, often misunderstood.

For those who stopped pretending and chose to stand by their own taste, even when it felt uncomfortable.

Our work is not driven by trends or seasons. We believe in permanence over speed, craftsmanship over mass production, and identity over volume.

Every garment is produced in limited quantities, shaped by material availability and the human process behind it. No two pieces are ever the same.

What we create is not meant to be consumed quickly, but lived in, worn, and carried forward.

This is our movement.

Built intentionally. Made to last.